Document Type
Other
Disciplines
*pedagogy
Abstract
Final year Digital Marketing students are given a live client who they work with as their final year project. They are assessed on their ability to understand and respond to the client brief, and on their ability to manage the client relationship. As each student is working with their own client, each experience brings its own challenges which the students need to learn from, and adapt their own behaviour within the relationship. This requires the students to become self aware and move from passive experience to active engagement with the module and client. A learning journal was used as part of the assessment, as reflective writing is associated with deep learning and critical self reflection (Ona and Ichi, 2019; Kimberly, 2019). However, the reflective writing component proved challenging for the students, who were trying to anticipate what the lecturer was looking for rather than reflecting on their own experience.
DOI
https://doi.org/10.21427/d92m-9d53
Recommended Citation
Brennan, Bairbre, "Reflective Practice Using Oral Reflection - Authentic Assessment" (2024). Case studies: Assessment and Feedback. 8.
https://arrow.tudublin.ie/teachingcaseass/8
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Publication Details
TU Dublin Authentic Assessment Toolkit 2024.
doi:10.21427/d92m-9d53