Co-op Co-op: What Challenges Face the Future of Marketing? Authentic Assessment

Authors

Bairbre Brennan, Technological University Dublin

Document Type

Other

Disciplines

*pedagogy

Publication Details

TU Dublin Authentic Assessment Toolkit.

doi:10.21427/bdy5-w283

Abstract

Final year Digital Marketing students undertake a module where they are looking to the future of Marketing and anticipating what changes are likely to have the most impact on Marketing. The aim of the assessment is to encourage the students to identify an area of Marketing theory and practice that they are interested in and believe is likely to be affected the latest research. They then carry out an integrative literature review, reviewing the latest literature in their field and identifying the implications for marketers of the future.

DOI

https://doi.org/10.21427/bdy5-w283

Recommended Citation

Brennan, Bairbre, "Co-op Co-op: What Challenges Face the Future of Marketing? Authentic Assessment" (2024). Case studies: Assessment and Feedback. 9.
https://arrow.tudublin.ie/teachingcaseass/9

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.