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Volume 15, Issue 1 (2016)

Articles

Editorial Introduction: Advertising Past and Present: Research in the Irish Context
Neil O'Boyle and Eamon Maher

O Say Can You See? Irish Advertising Agents Look to America, 1895-1936
Colum Kenny

In Search of Identity: an Exploration of the Relationship Between Guinness's Advertising and Ireland's Social and Economic Evolution Between 1959 and 1969
Patricia Medcalf

Language Change and Ideology in Irish Radio Advertising
Joan O'Sullivan

It's Just One of Those Gender Role Things: the Woman Does the Shopping, and the Man Fixes the Doors: Irish Advertising Students and Postfeminist Gendered Discourses
Aileen O'Driscoll

Three Ireland, Two Sports, One Country: Contemporary Sports Sponsorship and the Commercialisation of National Identity
Colm Kearns

Advertising Gastronomic Identity in an Epicurean World: the Case for Irish Single Pot Whiskey
Brian Murphy

Desidero Ergo Sum (I Desire Therefore I Am): Towards a Psychoanalytic Reading of the Advertising of Perfume
Eugene O'Brien

Guest Editors

Dr. Neil O'Boyle, Dublin City University
Dr. Eamon Maher, Institute of Technology Tallaght

Special Issues:
DIY Music and Music Culture in Ireland

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ISSN: 0791-0010

DOI: 10.21427/D7WC7Q