Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Computer Sciences
Abstract
Tourism is an information intensive activity and the generation, gathering, processing, application and communication of information are vitally important for day-to-day operations (Buhalis, 1994). Tourists rely on a wealth of information before making a decision (Horan and MacDonaill 1996). Hospitality operators, especially SMEs, have little data upon which to base an assessment of electronic distribution channel effectiveness with sparse look-to-book ratios being among the few metrics offered. This presentation attempts to assess effectiveness criteria from both client and server perspectives and will map both qualitative and quantitative data into a modelling process to represent the effectiveness of distribution channels, DMS in particular, and offer a methodology for SME electronic distribution channel benchmarking more generally.
DOI
https://doi.org/10.21427/D7VJ40
Recommended Citation
Horan, Patrick and Frew, A, "Destination Management Systems – Electronic Distribution Effectiveness amongst SMEs in the Hotel Sector" (2003). Conference papers. 8.
https://arrow.tudublin.ie/tfschmtcon/8