Document Type
Presentation
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
5.2 ECONOMICS AND BUSINESS
Abstract
This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.
DOI
https://doi.org/10.21427/D7075H
Recommended Citation
Horan, Patrick and Frew, Andrew, "Destination Websites Effectiveness Benchmarking" (2004). Conference papers. 12.
https://arrow.tudublin.ie/tfschmtcon/12