Co-operative Marketing Structures in Rural Tourism: The Irish Case

Authors

Catherine Gorman, Technological University DublinFollow

Document Type

Book Chapter

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management., 5.7 SOCIAL AND ECONOMIC GEOGRAPHY

Publication Details

Gorman, C. (2005) Chap. 7. Co-operative Marketing Structures in Rural Tourism: The Irish Case pp. 121-137 in Rural Tourism and Sustainable Business eds. Hall, D, Kirkpatrick and I, Mitchell, M. pub. Channel View Publications

Abstract

It is recognised that co-operative practises amongst tourism providers creates competitive advantage through utilising and sharing resources. This leads to efficiencies and more effective provision of a valued experience for the visitor. This chapter explores the co-operative practises being utilised by three groups operating within the rural tourism sector in Ireland. It identifies barriers to co-operation and summates that frequent communication and evident benefits are key considerations in implementing an effective co-operative approach.

Recommended Citation

Gorman, C. (2005) Chap. 7. Co-operative Marketing Structures in Rural Tourism: The Irish Case pp. 121-137 in Rural Tourism and Sustainable Business eds. Hall, D, Kirkpatrick and I, Mitchell, M. pub. Channel View Publication