Document Type

Article

Disciplines

5.2 ECONOMICS AND BUSINESS

Publication Details

https://www.sciencedirect.com/science/article/pii/S0261517722001698

https://doi.org/10.1016/j.tourman.2022.104656

Abstract

This ethnographic study concentrates on the co-creation of experiential value between the tourist and tour guide in a single historic tourism site; Huntingdon Castle, Ireland. Built upon the principles of service dominant logic, the research explores how storytelling acts as an engagement platform and value enhancing strategic resource. In doing so, it impels the value co-creation journey and shapes the tourist’s experience. Observation is coupled with qualitative interviews to capture the dual perspective of both guides and tourists. Findings exhibit the co-creation process through the performance of stories; how and when people derive pleasure (value); the influencing aspects of the environment or place; and guide/tourist perspectives on how they feel and think during the experience. The research contributes by taking a practical operational view of how co-creation occurs. It goes beyond the guide’s perspective and exhibits the importance of co-creation of lived experience in the story enhanced tourism experience framework.

DOI

https://doi.org/10.1016/j.tourman.2022.104656

Funder

This research received no external funding

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.


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