Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Food and beverages

Publication Details

Liensing World (2007), November Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

The perception of cocktails among both the bar trade and consumers has been radically altered in recent years thanks to a changing consumer base, transforming drinking patterns and the trend to trade up, yet have we truly embraced the signature cocktail.

DOI

https://doi.org/10.21427/d79r0k

Download


Share

COinS