Irish Marketing Review,vol. 16, no. 2, 2003

Authors

The Marketing Institute

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Publication Details

ISSN 0709-7362

Abstract

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

DOI

10.21427/D7SX79

Recommended Citation

The Marketing Institute, "Irish Marketing Review,vol. 16, no. 2, 2003" (2003). Issues. 4.
https://arrow.tudublin.ie/jouimriss/4