Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".
DOI
10.21427/D7JF2D
Recommended Citation
O'Driscoll, Aidan, "Irish Marketing Review, vol. 15, no. 2, 2002" (2002). Issues. 26.
https://arrow.tudublin.ie/jouimriss/26
Publication Details
ISSN 0709-7362