Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.
DOI
10.21427/D7VQ9M
Recommended Citation
Cullen, Brenda: IMR case study - Kleen. Irish Marketing Review, volume 8, 1995, pp 1-6
Publication Details
Published in Irish Marketing Review, volume 8, 1995, pp 1-6.