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Journal of Academic Research and Innovation

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Abstract

This paper considers the vexed ques􀆟on of researcher bias in the selection of participants/informants through purposive sampling in an exploratory research project. It briefly outlines the context of the author’s research and explains how the perceived weakness of purposive sampling in qualitative research within a largely positivistic field of practice can be mitigated.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

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