In order to win political support for its programme of economic self-sufficiency in the 1930s, Fianna Fail appealed to a number of constituencies: Irish manufacturers, the smaller farmers, and the urban working class. The success of this appeal depended on a number of factors, one of the principal being that an effective means of communication should be established. The Irish Press was founded in response to an immediate and pressing need for a mass circulation daily to assist in Fianna Fail's struggle for hegemony against the ideas of the ruling party, Cumann na nGaedheal. Manning (l972:42) remarks that the significance of The Irish Press could hardly be overestimated in view of the hostility of the existing daily papers towards Fianna Fail.

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