Social movements that challenge political infrastructures require substantial themes that resonate with the masses. The #ThisFlag movement was the first massive post-independent social media engendered protest that left an indelible mark on Zimbabwean politics and history. This study deem the movement the ‘cult of Mawarire’ due to the centrality of compelling issues used in galvanizing the masses to action. The cult is a reactionary force navigating sacrosanct issues of identity, politics, and nationalism as inscribed in the flag and the liberation struggle in Zimbabwe. To make meaning of the messages conveyed by Evan Mawarire, the study references to the videos posted by the pastor on his Facebook and Twitter accounts which can also be found on YouTube.

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Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.