Document Type
Other
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
Abstract
This case focuses on The Agile Executive, a company looking for new market opportunities to expand their business in several possible European markets.
This case is also an exercise case for students to practice their knowledge from the perspective of strategic management, branding, marketing & sales, conducting market research and the development of feasible marketing entry strategies, all based on clear use of robust criteria, aligning with the core competences, resources and capabilities of the organisation.
This case can be divided into sub-cases that could focus on answering the questions of how to enter or expand in a target European market, which market to enter, how to position and brand the organisation, all based on a clear strategic analysis of the core competences of The Agile Executive.
DOI
https://doi.org/10.21427/6bzz-q976
Recommended Citation
Keeping it Agile: The Internationalisation Decision for The Agile Executive Case study on Executive level Reference No. ECASA_2022_8 EN Authors Siobhan O’ Regan (Technological University Dublin) Roger Sherlock (Technological University Dublin) DOI: 10.21427/6bzz-q976
Funder
Erasmus +
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons