Document Type
Other
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
Abstract
This case is about the progression of a family business from small local holding to a diversified local and international player. The Keoghs family farm has been in existence for over 200 years in the same location just north of Dublin City, Ireland. Huge changes in the market and consumers behaviour have forced the family into major changes to reinvent the business. The case focuses on the drivers of these decisions and the process management had to go through to implement change.
DOI
https://doi.org/10.21427/mjry-9h71
Recommended Citation
Instigating Change and Managing Growth: Keogh’s Progression from local family business to international player Case study on Master level Reference No. ECASA_2021_7 EN Author Dr. Donal O’Brien (Technological University Dublin) DOI: 10.21427/mjry-9h71
Funder
Erasmus +
Included in
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Strategic Management Policy Commons