Do human influencers have a future in an age of virtual influencers?

Document Type

Other

Disciplines

Business and Management.

Abstract

Analysis: digital characters are building large audiences interested in following their 'lives' and experiences - all of which is big news for brands.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

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