Iontas.com: Marketing a Software Product

Authors

Gerry Mortimer, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002,pp.184-200. ISBN:0952907658

Abstract

The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.

DOI

10.21427/D7TJ6F

Recommended Citation

Mortimer, G.: Iontas.com: marketing a software product. Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002,pp.184-200.