Who Cares, Wins: the Students 10K Walk for the Chernobyl Children's Project

Authors

Joe McGrath, Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Cases in Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002, pp.46-71. ISBN:0952907658

Abstract

Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.

DOI

10.21427/D7ZB8C

Recommended Citation

McGrath, J.: Who cares, wins: the students 10K walk for the Chernobyl children's project. Cases in Marketing Management and Strategy. Vol. 3 edited by Gerry Mortimer. Dublin, Marketing Institute, 2002, pp.46-71.