Why People Let Their Gym Memberships Lapse

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Other social sciences

Abstract

Are you a lapsed member of a health club or have you been a member of a number of different health clubs previously? Did you know that less than 52% of health club providers actually bother finding out why you left? The author of this study examined factors influencing re-engagement intentions and re-engagement behaviour of lapsed health club members.

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