Is Advertising Ready For A More Sustainable Era Of Consumerism?

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Other

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Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.9 OTHER SOCIAL SCIENCES

Abstract

The dictionary definition of consumption refers to 'the purchase and use of goods by the public' yet its Latin origin "consumere" extends to include the meaning 'to destroy or expend by use'. Therein lies the paradox of consumerism. In our modern-day purchasing and use of goods for our personal gain, we have inflicted pain on our planet and each other, putting life on Earth at risk.

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