Why Are So Many GAA Teams Sporting Commemorative Jerseys?

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.9 OTHER SOCIAL SCIENCES

Publication Details

RTE Brainstorm, updated / Friday, 14 May 2021 12:29

Abstract

GAA jerseys unite teams, clubs, counties, players and supporters on the field as well as off it. They serve as a performative mode of expressing collective identities and as a visual signifier of the GAA's importance. The growing market of GAA merchandise paired with various milestones in the history of Gaelic Games and the Decade of Centenaries has prompted a series of commemorative jerseys. Are these jerseys a useful canvas for commemoration or an opportunistic marketing ploy by manufacturers?

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