How Functional Outdoor Clothing Became Fashion's Next Big Thing
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5.9 OTHER SOCIAL SCIENCES
Picture a young, upwardly mobile professional making an urban pilgrimage back to their studio apartment, oat milk flat white coffee in-hand. They are wearing an inordinately expensive piece of outerwear better suited to contending with treacherous, sub-zero Antarctic conditions than navigating one's way home from their neighbourhood coffee shop.
O'Connor, M. & Duffy, D. (2021). How Functional Outdoor Clothing Became Fashion's Next Big Thing. RTE Brainstorm, Updated / Tuesday, 23 March, 16:04.