How Functional Outdoor Clothing Became Fashion's Next Big Thing

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.9 OTHER SOCIAL SCIENCES

Publication Details

RTE Brainstorm, Updated / Tuesday, 23 Mar 2021 16:04

Abstract

Picture a young, upwardly mobile professional making an urban pilgrimage back to their studio apartment, oat milk flat white coffee in-hand. They are wearing an inordinately expensive piece of outerwear better suited to contending with treacherous, sub-zero Antarctic conditions than navigating one's way home from their neighbourhood coffee shop.

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