How Global Brands Try To Woo Local Markets

Authors

Connell Vaughan, Technological University DublinFollow

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

RTE Brainstorm, Updated / Friday, 19 Mar 2021 13:50

Abstract

In mid-2019 a seemingly innocuous advertisement appeared on Dublin's Loopline Bridge. Advertising Tesco’s online shopping service it cheekily read "Home d’livery, both sides of d’Liffey." However, in replacing a famous and longstanding advertisement, Bulmers’ award winning "North Cider or South Cider?", the change was not universally welcomed.

DOI

https://doi.org/10.21427/tgbb-z943

Recommended Citation

Vaughan, Connell, "How Global Brands Try To Woo Local Markets" (2021). Contributions from TU Dublin. 240.
https://arrow.tudublin.ie/tudcontrib/240

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.