Document Type
Presentation
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Computer Sciences
Abstract
The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.
DOI
https://doi.org/10.21427/D7177K
Recommended Citation
Horan, Patrick and Frew, Andrew, "Destination Website eMetrics" (2007). Conference papers. 10.
https://arrow.tudublin.ie/tfschmtcon/10
Publication Details
Travel Distribution Summit, 2010