Digital business model configurations in the travel industry

Authors

Mariia Perelygina, Technological University DublinFollow
Deniz Kucukusta, Hong Kong Polytechnic University
Rob Law, University of Macau

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

Open access

https://www.sciencedirect.com/science/article/pii/S0261517721001278

Abstract

This study is amongst the first applications of digital business models (BMs) research to the travel industry. A systematic and comprehensive taxonomy of digital BM configurations in the travel industry is developed, supported by examples of real-world companies. Based on qualitative research, 53 digital BMs are identified and classified based on primary value drivers, including 10 novel configurations that are absent from previous studies. The paper contributes to framing digital BM configurations in the travel industry and supports establishing a common understanding among scholars. From the practical side, this study offers templates for building or transforming BMs and could serve as a guide to the current digital travel business landscape.

DOI

https://doi.org/10.1016/j.tourman.2021.104408

Recommended Citation

Mariia Perelygina, Deniz Kucukusta, Rob Law, Digital business model configurations in the travel industry, Tourism Management, Volume 88, 2022, 104408, ISSN 0261-5177, DOI: 10.1016/j.tourman.2021.104408.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.