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Food and beverages
To mirror the success of wine in recent years draught and bottled beers have been strategically aligned with the meal experience. Bar owners can also host tasting and themed evenings, increase the variety of flavoured beers and ciders and incorporate a wider selection of appropriate beer glassware to stimulate consumer interest and drive beer sales in bars.
Murphy, J (2011). Driving Beer Sales Through Focused Thinking, September Issue, Licensed World, Jemma Publishers Ltd: Dublin.