Author ORCID Identifier
0009-0000-6424-7000
Document Type
Case Study
Disciplines
5.3 EDUCATIONAL SCIENCES, Teaching and Learning
Abstract
1st Year marketing and tourism modules typically employ assessments that are written or presentation-based, and due to the complexities of timetable delivery, rarely are able to share common assessments. Technology is of growing importance to both marketing and tourism businesses due to ability to connect with potential customers through various online channels such as websites, social media, email, and search engines, making it easier to build brand awareness and drive sales with new or existing audiences. Technology also plays a significant role in tourism marketing, enhancing the reach and effectiveness of marketing efforts. I introduced a new joint assessment shared by two modules that incorporated Virtual Reality (VR) and immersive 360-degree tourism videos with marketing techniques and tourism best practice. VR allows potential travellers to explore destinations and accommodations in a highly interactive and realistic manner, which can boost confidence and booking conversions. Funding was generously provided by NTUTORR and Dr Dominic Dillane (Head of School, School of Tourism and Hospitality Management).
DOI
https://doi.org/10.21427/6rnn-rp11
Recommended Citation
Bermingham, Nevan, "VR for Tourism (Assessment)" (2025). Case studies: Digital Education. 22.
https://arrow.tudublin.ie/teachingcasedig/22
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Publication Details
Integrating Digital Technologies; VR for Tourism (Assessment), Technological University Dublin, Aungier Street, 2025.
doi:10.21427/6rnn-rp11