Document Type

Article

Disciplines

1.2 COMPUTER AND INFORMATION SCIENCE

Publication Details

https://www.tandfonline.com/doi/full/10.1080/08874417.2023.2251449

Fulya Acikgoz, Abdelsalam Busalim, James Gaskin & Shahla Asadi (2023) An Integrated Model for Information Adoption&Trust in Mobile Social Commerce, Journal of Computer Information Systems,

DOI: 10.1080/08874417.2023.2251449

Abstract

ABSTRACT Despite the growing importance of mobile social commerce (ms-commerce), little research has been conducted on the effects of informational and social factors on users’ post-adoption behavior. We, therefore, build on the understanding of mobile social commerce in the UK market and how it affects users’ post-adoption behaviors. Our theoretical model leverages the information adoption model, social support theory, and social influence theory. Data was gathered from 377 ms-commerce users from the UK and analyzed via Partial Least Squares (PLS-SEM). The research findings show that both informational and social factors have a positive impact on information adoption in ms-commerce apps. Furthermore, information adoption has a positive impact on trust, which leads to ms-commerce purchase intention, ms-commerce continuance intention, and willingness to share an ms-commerce experience.

DOI

https://doi.org/10.1080/08874417.2023.2251449

Funder

No funding was received for this work.

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.


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