Files
Download
Download Full Text (204 KB)
Publisher
Dublin Institute of Technology
Description
Brother Hubbard (North)
153 Capel Street, Dublin 1
+353 1 441 1112 / hello@brotherhubbard.ie
Brother Hubbard (South)
46 Harrington Street, Dublin 8
+353 1 441 6596 / hello@brotherhubbard.ie
Publication Date
2017
City
Dublin
Keywords
Restaurant, Dublin, Garrett Fitzgerald, James Boland
Disciplines
Cultural History | Food and Beverage Management | History | Hospitality Administration and Management | Tourism and Travel
Included in
Cultural History Commons, Food and Beverage Management Commons, Tourism and Travel Commons
Comments
The approach to the food was to offer something new, creative, different and interesting, focused on quality and value. We decided to anchor our food (though not exclusively) in the culture of Middle Eastern cuisine, a cuisine full of fresh, healthy food (often very vegetarian friendly) that remained relatively undiscovered beyond very specific evening eateries. We’ve deliberately avoided the classics, so ubiquitous and available everywhere, such as the full Irish, eggs Benedict or generic mayonnaise-drenched coleslaw. These can no doubt be wonderful dishes and absolutely have their place, but we decided to avoid them, to do something different, forcing us to be that little bit more creative. We still sometimes lose customers because they can’t have a big fry-up or a bottle of Coca-Cola with their lunch, but we feel we’ve gained so many more customers because we are providing something different.