Author ORCID Identifier
5.3 EDUCATIONAL SCIENCES, Business and Management.
This practice example explores the inquiry-based relationship for students between case teaching and international competitions in Marketing. This work is based on the premise that undergraduate Marketing students in a College of Business should experience learning through and about inquiry and enhance their research literacy as a result. Although for many students research-oriented ways of engaging them with inquiry are fairly passive experiences, we believe student engagement in case study competitions offer a primarily active and exciting learning opportunity. In a broader sense, the framework offered by Healey & Jenkins (2009) which is explored in this example, is based on the argument that research-informed inquiry is a powerful way to reinvent or reinvigorate the undergraduate curriculum because the focus is on the student as a learner - in particular that the student can be viewed as a potential producer of knowledge - and by challenging what research and inquiry are in practice, provide interesting perspectives for the Marketing discipline to consider for future programme provision.
Donnelly, R., & Sherlock, R. (2023). Interfacing between blended case teaching and international case competitions as undergraduate student inquiry and literacy in Marketing programmes. Journal of University Teaching & Learning Practice, 20(4). DOI: 10.53761/22.214.171.124
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