Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
DOI
10.21427/D7ZM9H
Recommended Citation
Aidan O'Driscoll, "Irish Marketing Review, Vol. 20, no. 1, 2009" (2009). Issues. 32.
https://arrow.tudublin.ie/jouimriss/32