Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
DOI
10.21427/D72F3F
Recommended Citation
Unknown, "Irish Marketing Review, vol. 17, no. 1 & 2, 2004" (2004). Issues. 29.
https://arrow.tudublin.ie/jouimriss/29
Publication Details
ISSN 0709-7362