Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
DOI
10.21427/D71F2R
Recommended Citation
Aidan O'Driscoll, "Irish Marketing Review, vol.13, no. 2, 2000" (2000). Issues. 23.
https://arrow.tudublin.ie/jouimriss/23
Publication Details
ISSN 0709-7362