Irish Marketing Review, vol. 10, no. 2, 1997/98

Authors

The Marketing Institute

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Publication Details

ISSN 0709-7362

Abstract

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

DOI

10.21427/D77X6Z

Recommended Citation

The Marketing Institute, "Irish Marketing Review, vol. 10, no. 2, 1997/98" (1997). Issues. 19.
https://arrow.tudublin.ie/jouimriss/19