Document Type
Article
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Abstract
Irish Marketing Review deals with issues, developments, research and practice in marketing.
DOI
10.21427/D7HF23
Recommended Citation
Unknown, "Irish Marketing Review, vol. 11, no. 2, 1998" (1998). Issues. 17.
https://arrow.tudublin.ie/jouimriss/17
Publication Details
ISSN 0709-7362