Location
Palermo
Start Date
26-6-2025 11:30 AM
End Date
26-7-2025 1:00 PM
Description
Major changes are occurring in tourism and enterprises should try to be proactive. Through higher education, students are exposed to the latest knowledge that should also benefit the entrepreneurs of the tourism sector. Yet the connection between institutions of knowledge and the tourism trade is critically lacking. All parties involved are aware of this, however, there are no clear guidelines on how to build more solid bridges between different actors. Many evidence and studies suggest that Muslim tourists have become an important global market (Oktadiana, 2021), also Jewish tourists are quite important for the tourism industry (Lybra Tech SRL, 2025). The presentation aims to understand the main characteristics of the Portuguese tourism students who will enter the tourism market in the second half of 2025. We want to understand how Generation Z tour guides perceive some characteristics of Catholic/Christians, Muslim and Jew tourists.
In the context of International Tour Guide Day (February 21), a round table will take place for students in the final year of the Tourist Information bachelor course from Estoril Higher Institute for Tourism and Hotel Studies (Portugal). This will be about the attention to be given when guiding groups of different Abrahamic religions. Before the session, students will answer a survey about the religion they practice and also about their level of knowledge of tourists of different Abrahamic religions, based on food, accommodation, places of prayer and clothing. After the session, students will answer the same questions. Comparing the first with the second round of answers will be crucial to analyse how important this type of round table is to improving the students’ knowledge about the tourists’ characteristics/needs from the three different Abrahamic religions. After the round table, the same students will be challenged to talk about the same four issues (food, accommodation, places of prayer and clothing). Analysis of their answers will provide researchers with information about awareness and interest in researching more about these topics and their interest (or not) in guiding groups of tourists who practice other religions.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Included in
C2) Generation Z Tour Guiding Performance with Tourists from the Three Abrahamic Religions
Palermo
Major changes are occurring in tourism and enterprises should try to be proactive. Through higher education, students are exposed to the latest knowledge that should also benefit the entrepreneurs of the tourism sector. Yet the connection between institutions of knowledge and the tourism trade is critically lacking. All parties involved are aware of this, however, there are no clear guidelines on how to build more solid bridges between different actors. Many evidence and studies suggest that Muslim tourists have become an important global market (Oktadiana, 2021), also Jewish tourists are quite important for the tourism industry (Lybra Tech SRL, 2025). The presentation aims to understand the main characteristics of the Portuguese tourism students who will enter the tourism market in the second half of 2025. We want to understand how Generation Z tour guides perceive some characteristics of Catholic/Christians, Muslim and Jew tourists.
In the context of International Tour Guide Day (February 21), a round table will take place for students in the final year of the Tourist Information bachelor course from Estoril Higher Institute for Tourism and Hotel Studies (Portugal). This will be about the attention to be given when guiding groups of different Abrahamic religions. Before the session, students will answer a survey about the religion they practice and also about their level of knowledge of tourists of different Abrahamic religions, based on food, accommodation, places of prayer and clothing. After the session, students will answer the same questions. Comparing the first with the second round of answers will be crucial to analyse how important this type of round table is to improving the students’ knowledge about the tourists’ characteristics/needs from the three different Abrahamic religions. After the round table, the same students will be challenged to talk about the same four issues (food, accommodation, places of prayer and clothing). Analysis of their answers will provide researchers with information about awareness and interest in researching more about these topics and their interest (or not) in guiding groups of tourists who practice other religions.
Comments
Paper financed by National Funds provided by FCT - Foundation for Science and Technology through project ref. UIDB/04470/2020 CiTUR.