Location
1B - Motivation and Experience
Start Date
29-6-2017 11:30 AM
End Date
29-6-2017 1:00 PM
Description
This paper describes the process of implementation and development of “Tesouro da Misericórdia Museum”, a museum that was born in the building of the Misericórdia church in the city of Viseu (Portugal) and has contributed to improvement the tourism activity in the region. The methodology of the study was based on a structured interview with the director of the museum and on surveys of visitors of the museum, in order to perceive the profile of the tourist who visits the museum. A total of 101 questionnaires were collected and analyzed. Finally, future development strategies are presented in an interdisciplinary perspective, with the aim of showing how the cultural and religious heritage in the region of Viseu, specially the Misericórdia museum, is a fundamental axis to define a local and regional development strategy, driven by tourism.
Included in
Cultural and religious tourism - the case of the Tesouro da Misericórdia Museum
1B - Motivation and Experience
This paper describes the process of implementation and development of “Tesouro da Misericórdia Museum”, a museum that was born in the building of the Misericórdia church in the city of Viseu (Portugal) and has contributed to improvement the tourism activity in the region. The methodology of the study was based on a structured interview with the director of the museum and on surveys of visitors of the museum, in order to perceive the profile of the tourist who visits the museum. A total of 101 questionnaires were collected and analyzed. Finally, future development strategies are presented in an interdisciplinary perspective, with the aim of showing how the cultural and religious heritage in the region of Viseu, specially the Misericórdia museum, is a fundamental axis to define a local and regional development strategy, driven by tourism.