Location
4B - Marketing
Start Date
30-6-2017 2:30 PM
End Date
30-6-2017 4:00 PM
Description
The forming and practicing pillar of Greece’s tourism policy is the Greek National Tourism Organization. The primary mission of the GNTO is the international promotion of Greece as a tourist destination. To achieve this goal, both within the country and in the international field, it has established and operates Regional Tourism Authorities in the 13 administrative regions in Greece and the Foreign Offices in major cities abroad. The Regional Tourism Authorities are intended to coordinate the tourism activities at a regional level while the Foreign Offices to promote Greece abroad. Such an important office abroad is the GNTO office in Milan. The office in order to achieve the promotion of Greece as a tourist destination in the Italian market develops actions both in Italy and in the Greek territory. In this effort, an important role has the promotion of religious tourism since this sector is part of the alternative forms of Greek tourism.
The research was conducted at the GNTO office in Milan from 15/11/2015 – 29/07/2016. The survey’s data was obtained from interviews with the Director of the Office and the employees working there, by studying files of relevant actions and information collected by the researcher while participating in many of these actions.
The research revealed that the public tourism institution of Greece does not simply confine itself only on maintaining a good relation with the press or on ensuring the display of a positive image on the Media, but also establishes communication campaigns and undertakes promotional actions of religious tourism which are beyond the linear flow of information of tourists in order to accurately show the benefits of investing in the two-way communication, with satisfactory results.
Included in
Religious Tourism Promotion. Good practices from Greek Tourism Office in Milan
4B - Marketing
The forming and practicing pillar of Greece’s tourism policy is the Greek National Tourism Organization. The primary mission of the GNTO is the international promotion of Greece as a tourist destination. To achieve this goal, both within the country and in the international field, it has established and operates Regional Tourism Authorities in the 13 administrative regions in Greece and the Foreign Offices in major cities abroad. The Regional Tourism Authorities are intended to coordinate the tourism activities at a regional level while the Foreign Offices to promote Greece abroad. Such an important office abroad is the GNTO office in Milan. The office in order to achieve the promotion of Greece as a tourist destination in the Italian market develops actions both in Italy and in the Greek territory. In this effort, an important role has the promotion of religious tourism since this sector is part of the alternative forms of Greek tourism.
The research was conducted at the GNTO office in Milan from 15/11/2015 – 29/07/2016. The survey’s data was obtained from interviews with the Director of the Office and the employees working there, by studying files of relevant actions and information collected by the researcher while participating in many of these actions.
The research revealed that the public tourism institution of Greece does not simply confine itself only on maintaining a good relation with the press or on ensuring the display of a positive image on the Media, but also establishes communication campaigns and undertakes promotional actions of religious tourism which are beyond the linear flow of information of tourists in order to accurately show the benefits of investing in the two-way communication, with satisfactory results.