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Abstract

Tourism is a very important industry for Thailand. Spiritual tourism is one of the outstanding types of tourism for a Buddhist country. Thailand has plenty of attractive Buddhist temples which have a long history, distinctive architecture or even famous Buddhist images. This study aimed to collect information about temples, their potential and directions for promotion of Buddhism-based tourism in Chonburi and Sriracha which are important travel destinations in this area. In undertaking the study the researchers explored 45 temples in this area, of which, 20 were selected for qualitative research via in-depth interviews with the leaders of the temples. In addition, questionnaires were collected from 385 Thai tourists about their motivation to visit temples, and based on the various research findings the authors created routes for traveling, and present recommendations for improving temples as Buddhism-based destinations. The results of this project demonstrate that these 20 temples can be promoted because tourists have a high level of motivation to visit temples. A range of Buddhism-based travel programmes are proposed, but in order to succeed the temples need to improve their safety systems, public relations, and staff service quality. Assistance is also required for the development of stakeholder engagement especially connections with the government and the private sector.

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Creative Commons Attribution-Noncommercial 4.0 License
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