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Abstract

Yoga tourism has been growing rapidly in Bali since the 2000s. Its practice in America and Europe is influencing its development. Furthermore, its disciples wish to visit its original birthplace, which is India, however, the country’s tourism industry is facing challenges with various infrastructure and facility barriers. Therefore, yoga tourists choose Bali, which is a place of native Hindus with complete and luxurious tourism facilities. However, Bali is not very well prepared to become a yoga pilgrimage destination, even though it has the potential due to its ancient Hindu sages. This led to this research on the problems associated with the potentials of yoga pilgrimage and its development in Bali tourism. Destination Development Theory was used to determine the potentials and prospects, while data were collected via literature, observation, in-depth interviews, and surveys. The obtained data were qualitatively and quantitatively analysed. The research showed that Bali has a yoga legacy from ancient time, such as the great Rsi Markendya that became a yoga myth in Bali. Facilities, access, and local people support yoga pilgrimage. The research shows that there is an increasing volume of yoga tourists and related infrastructure in Bali.

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Creative Commons Attribution-Noncommercial 4.0 License
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