The image of a destination comprises perceptions acquired by individuals, oriented to the specifications of a destination. Touristic destinations are, in order to be able to attract more tourists in the competition environment, in charge of developing marketing efforts, making the best of positioning their products and services together with their economic, cultural and social dimensions in the intelligence of tourists. In this direction, the aim of this study is to determine the destination image perceived by tourists who travel with the purpose of religious tourism when they visit to Konya Museum (Mawlana Jalaladdin Rumi). The data for the study were obtained by surveying visitors to Konya Mawlana Museum. In the study, the relationships between the demographic data of the visitors and the destination images that they perceived were studied. The findings suggest that most respondents now use social media to seek information about the Museum. Via these channels they are assured of high levels of satisfaction based on their expectations. In addition, respondents receive and expect a spiritual dimension to their satisfaction.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.





To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.