Author ORCID Identifier
0000-0003-1912-6917
Abstract
In this paper, religious belief was integrated into the Goal-Directed Behaviour Model, to clarify the behaviour of tourists towards spiritual tourism. Data from 516 Vietnamese tourists visiting Thailand was used for PLS-SEM analysis. The research results indicated positive relationships of religious belief to the original elements of the MGB, including attitude, subjective norm, perceived behavioral control, emotion, and spiritual tourism intention. Desire was shown to be a key predictor of intention, mediating the effects of attitude, subjective norm, behavioral control, and emotion on the tourists’ intention to engage in spiritual tourism.
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Recommended Citation
Nguyen, Huong Thi Quynh and Nguyen, Ngan Thi Huyen
(2026)
"The Effect of Religious Belief on Spiritual Tourism Intention: A Case Study of Vietnamese Tourists to Thailand,"
International Journal of Religious Tourism and Pilgrimage:
Vol. 14:
Iss.
3, Article 14.
Available at:
https://arrow.tudublin.ie/ijrtp/vol14/iss3/14