•  
  •  
 

Author ORCID Identifier

https://orcid.org/0000-0003-1736-0996

Abstract

This study explores the role of religious tourism in promoting rural development through the case of Holy Week in Osuna, Spain. By applying a quantitative methodology with fieldwork conducted during the 2022 celebration, the research analyses the social and economic impacts derived from the influx of visitors. The study segments tourists based on their motivations, demographic profiles, levels of satisfaction, spending behaviour, and future intentions. Through cluster analysis, three distinct visitor profiles were identified, reflecting varying degrees of religious and cultural interest. The findings confirm that Holy Week tourism generates significant economic benefits for the locality through direct, indirect, and induced effects, and that religiously motivated visitors show greater loyalty and intention to return. Moreover, the event fosters the revalorisation of local identity and supports community cohesion, while offering a model of sustainable tourism rooted in tradition. The results highlight the need to design targeted strategies based on visitor segmentation in order to optimise the positive externalities of religious events and promote balanced territorial development.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Download

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.