Author ORCID Identifier
0000-0003-2472-2043
Abstract
This study explores the relationship between tourist motivation and tourist activity-based engagement, considering the mediating effect of place attachment in the visitation of religious attractions in less prominent religious destinations. A quantitative approach was applied, with 319 questionnaires distributed at Hong Kong’s two most popular religious sites: Sik Sik Yuen Wong Tai Sin Temple and the Big Buddha. The analysis showed that place attachment is an important mediator between tourist motivation and engagement. In the Sik Sik Yuen Wong Tai Sin Temple case, the mediator counteracts the negative direct effect between tourist motivation and immersed involvement. A full mediating effect was observed between motivation and immersed involvement in the Big Buddha case. Additionally, significant differences were found in how the two religious destinations were perceived in terms of certain motivation and place attachment aspects.
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Recommended Citation
Tse, Po Man; Lee, Yan Pui Crystal; Ho, Sau Ying Pamela; Wong, Shun Mun Helen; and Tai, Chi Lok Andy
(2026)
"Motivation, Tourists’ Activity-based Engagement and Place Attachment: An Exploratory Study of Religious Attractions in Less Prominent Religious Destinations,"
International Journal of Religious Tourism and Pilgrimage:
Vol. 14:
Iss.
2, Article 11.
doi:https://doi.org/10.21427/rqs5-6x93
Available at:
https://arrow.tudublin.ie/ijrtp/vol14/iss2/11
DOI
https://doi.org/10.21427/rqs5-6x93