Abstract
Customer Perceived Value (CPV) has recently attracted a lot of interest in the tourism industry, both academically and empirically. To succeed in the tourist business, managers in the sector need a comprehensive understanding of how visitors’ perceptions of value dimensions connect to trip outcomes, such as overall satisfaction and behavioral intentions. This study aims to explore the tourists’ perceptions of the value of spiritual tourism services in Vietnam. A qualitative method was employed, which included nine in-depth interviews with tourism providers and representatives of spiritual sites, as well as a brief survey of 127 travellers who had already experienced spiritual tourism services. The findings revealed that tourists in this research context consider functional value, emotional value, educational value, social value, and spiritual worth (which includes both concrete and intangible components) as important value qualities. The study offers insights for both researchers and tourism service providers.
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Recommended Citation
Ho, Lan Thi Huong; Phan, Cuong Khoa; Tran Thi Ngoc, Lien; and Caldicott, Rodney W.
(2025)
"Exploring Perceived Value Attributes Toward Spiritual Tourism in Vietnam: A Qualitative Approach,"
International Journal of Religious Tourism and Pilgrimage:
Vol. 13:
Iss.
3, Article 3.
doi:https://doi.org/10.21427/xfz5-b974
Available at:
https://arrow.tudublin.ie/ijrtp/vol13/iss3/3
DOI
https://doi.org/10.21427/xfz5-b974