Revitalising Indian Tourism: Navigating Fear and Procrastination in the Post COVID-19 Era

Authors

Sachitaa Srivastava, School of Business, Dr, Vishwanath Karad MIT World Peace University, Pune, Maharashtra, IndiaFollow
Lata Bajpai Singh, Department of Management Studies, Babasaheb Bhimrao Ambedkar University, Lucknow, U.P.Follow
Syed Asif Mehdi, Institute of Management, Commerce, and Economics, Shri Ramswaroop Memorial University, Barabanki, IndiaFollow

Abstract

The tourism industry across the world in general and the Indian tourism industry in particular are now reviving in a post-COVID-19 scenario and making the most of an unexpected opportunity to refocus their economies on the likes of religious and medical tourism. The major purpose of this study is to examine how concerns about COVID-19 have affected people working in the tourism industry, specifically in terms of how much time they spend on their work and how often they put things off. In the present study, a standardised questionnaire was used to collect information from residents of three Indian cities: Delhi NCR, Lucknow, and Gurgaon. SmartPLS software was used to carry out data analysis based on partial least squares structural equation modelling. According to the study’s findings, tourism industry workers’ anxiety about COVID-19 negatively affects their productivity and leads them to put off necessary tasks at work. The assurance of one’s employment acts as a moderator between the correlations.

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Recommended Citation

Srivastava, Sachitaa; Singh, Lata Bajpai; and Mehdi, Syed Asif (2024) "Revitalising Indian Tourism: Navigating Fear and Procrastination in the Post COVID-19 Era," International Journal of Religious Tourism and Pilgrimage: Vol. 12: Iss. 3, Article 5.
doi:https://doi.org/10.21427/v8yy-e673
Available at: https://arrow.tudublin.ie/ijrtp/vol12/iss3/5

DOI

https://doi.org/10.21427/v8yy-e673