Increasing the Attractiveness of Hungarian Religious Pilgrimage Routes, the Case of rurAllure

Authors

Ákos Lencsés, Kodolányi János University, HungaryFollow
Ildikó Kádárné Kelemen, Governmental Agency for IT Development, Hungary (KIFÜ)Follow
Ildikó Csepregi, Governmental Agency for IT Development, Hungary ; University of VigoFollow
Zsófia Galgócziné Szabó, Way of Mary AssociationFollow

Abstract

The paper discusses the regional variations and attractiveness of pilgrimage routes in Europe, focusing on the Way of Mary. The Horizon Europe project rurAllure aims to use innovative techniques, such as narrative techniques of cultural heritage and mapping non-religious points of interests, to expand the area around the route and attract younger and spiritually-seeking pilgrims. The study introduces the selection criteria, workflow, and technologies used to enhance the tourism experience along the route, exploring alternative route variants and narrative creating techniques. For this, we describe and analyse the data of Points of Interest (POIs), narratives, and recommended trips generated as part of rurAllure between January 2021 and December 2022. The process of generating such data and the lessons learned during this process are also discussed in details.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Recommended Citation

Lencsés, Ákos; Kádárné Kelemen, Ildikó; Csepregi, Ildikó; and Galgócziné Szabó, Zsófia (2024) "Increasing the Attractiveness of Hungarian Religious Pilgrimage Routes, the Case of rurAllure," International Journal of Religious Tourism and Pilgrimage: Vol. 12: Iss. 2, Article 12.
Available at: https://arrow.tudublin.ie/ijrtp/vol12/iss2/12