Abstract
Social commerce (s-commerce), as a new form of e-commerce, has transformed customer behavior with the rise of social networking sites (SNSs). This development has created new opportunities for online businesses seeking to establish customer-centric operations and leverage the power of SNSs by implementing effective customer engagement strategies for a competitive advantage. However, limited effort has been devoted to evaluating the current state of research in this area and consolidating the factors that drive individuals to engage in s-commerce. Therefore, this study conducted a Systemic Literature Review (SLR) to explore existing research on s-commerce and customer engagement, employing a factor derivation approach to identify and categorise the most prominent engagement factors. The findings classify these factors into three key dimensions: social, technological, and motivational. By offering a comprehensive theoretical framework, this study contributes to advancing empirical research and deepening our understanding of the mechanisms that stimulate customer engagement within the s-commerce landscape.
Keywords
Customer engagement, Engagement factors, Factor derivation approach, Social commerce, Stimulus-organism-response, Systematic literature review
DOI Link
Publication Date
2025-01-01
Publication Title
Information Systems and e-Business Management
ISSN
1617-9846
Acceptance Date
2025-01-01
Deposit Date
2025-09-09
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Additional Links
Recommended Citation
Busalim, Abdelsalam and Asadi, Shahla, "What drives customers to engage with social commerce: a systematic review and factor derivation approach" (2025). Research Outputs: 2025-Present. 10.
https://arrow.tudublin.ie/faccomentro/10